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Summer Brand Blast: Refresh Your Brand


I know, summer feels like it is flying by! But we’re only half way through the summer season! It is still the perfect time to give your brand a refreshing makeover. Just like sipping on a cool lemonade on a hot day, temporarily updating your brand can attract new customers and breathe new life into your business. We’ll jump into some tips to help you refresh your brand and make a splash during the sunny months and beyond! You can apply these tips to each season to always be fresh!


  • Update Your Website: First impressions matter, and your website is often the first point of contact with potential customers. Give it a summer makeover by incorporating vibrant images and colors that capture the essence of the season. Let those beachy vibes and sunny hues shine through, making visitors feel like they’ve stepped into a virtual summer paradise.


  • Create New Marketing Materials: Take your marketing materials to the next level by designing eye-catching flyers, brochures, and social media graphics that scream “summer.” Use bright colors, bold fonts, and images that embody the spirit of the season. Catch people’s attention and make them crave the warm, sunny days that your brand represents.


  • Tweak Your Logo and Color Palette: Don’t be afraid to make small changes to your logo and color palette to reflect the summer season. Infuse your brand with warmth and freshness by incorporating warm, bright, or pastel colors that evoke the feeling of sunny days and cool breezes. Let your logo radiate summer vibes and make a lasting impression.


  • Choose a Different Font: Give your brand a breath of fresh air by experimenting with different fonts. Find one that is easy to read yet reflects your brand’s personality. Whether it’s a playful script or a sleek sans-serif, selecting the right font can give your brand a whole new look and feel.


  • Let Your Content Be Inspired by Summer Themes: Summertime is all about adventure, relaxation, and making memories. Infuse your content with these themes to captivate your audience. Write blog posts or create social media content that revolves around travel tips, outdoor activities, and ways to unwind during the season. Don’t forget to sprinkle in those summer-related keywords to attract more traffic to your website.


  • Incorporate Summer Patterns and Textures: Add a touch of summer flair to your marketing materials with interesting patterns and textures. Think floral designs, beachy motifs, or playful textures that align with your brand’s personality and style. These visual elements will evoke a sense of summer and leave a lasting impression on your audience.


  • Emphasize Your Summer Brand Color Palette: Consistency is key when it comes to branding. Ensure that your summer brand color palette is consistently used across all your marketing materials. Let those warm and vibrant hues flow through every aspect of your brand identity, leaving no doubt in people’s minds that your brand is synonymous with summer. Here are some fun color palette ideas below!

summer branding color palette
summer branding color palette

As you embark on your brand refresh journey, link your refreshing posts to other marketing materials to create a cohesive and impactful brand experience. So, get ready to bask in the sun-kissed glow of a revitalized brand. Watch as your business sizzles with success throughout the summer season. Don’t forget to leverage the power of remanufactured toner and ink for all your printing needs! Super easy ordering from Green Imaging Solutions with Amazon too! If you are looking for targeted brand awareness, check out Variable Data Printing!

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